Partner With Water Lantern Festival
Water Lantern Festival brings communities together across 100+ cities to celebrate hope, love, remembrance, and connection. Our vendors and partners play a vital role in shaping the guest experience, from food and retail to immersive brand activations.
Years Running
Cities Worldwide
Lanterns Launched
An experience-first audience that shows up ready to connect, explore, and engage.
Our audience skews toward couples, families, and friend groups — over 80% attend with at least one other person, 60% attend with a partner, and 40% come with family. There is a strong female decision-maker presence, and attendees tend to be community-oriented, values-driven, calm, respectful, and emotionally engaged.
21–29: 24%
30–39: 36%
40–49: 22%
50+: 18%
Attendees come from major metro areas and surrounding suburbs across the US, Canada, UK, and Australia. Events see strong local attendance with significant regional draw and consistent sellout pacing across markets.
Ages 25–40
Romantic, aesthetic-driven, and experience-first.
Ages 30–50
Seeking safe, meaningful, high group-spend outings.
Ages 21–45
Social, discovery-driven, and highly shareable.
Ages 25–45
Drawn to reflection, intention-setting, and community.
Attendees don't just show up — they stay, spend, and share.
Attendees have an experience-first spending mindset with strong on-site food, beverage, and merch conversion. Group purchases are common, and guests typically arrive early and stay for hours.
Attendees are highly active on Instagram, TikTok, and Facebook with high organic sharing during and after events. Vendors naturally become part of attendee stories.
Find where your brand fits within the Water Lantern Festival experience.
National and regional brands in lifestyle, family, wellness, and CPG. Custom activations available.
Food trucks, dessert concepts, beverage brands, and local favorites.
Handmade goods, jewelry, art, gifts, apparel, and lifestyle products.
Yoga, mindfulness, wellness brands, non-profits, and community organizations.
A rare combination of emotional engagement, organic reach, and national scale — built for brands that want to connect, not just advertise.
Attendees are present, reflective, and open.
Lantern launches create organic reach at scale.
A multi-generational audience with purchasing intent.
Calm flow and long dwell time mean real engagement.
One partnership, many communities.
Vendors and sponsors become part of the attendee experience — and the content they share after.
Whether you’re a local vendor or a national brand, Water Lantern Festival offers a rare opportunity to connect with people during moments that truly matter.
