Create meaningful brand moments
Partner With Water Lantern Festival
Water Lantern Festival brings communities together across 100+ cities to celebrate hope, love, remembrance, and connection. Our vendors and partners play a vital role in shaping the guest experience, from food and retail to immersive brand activations.
8+
Years Running
175+
Cities Worldwide
2m+
Lanterns Launched
Our Attendees
An experience-first audience that shows up ready to connect, explore, and engage.
Attendee Profile
Our audience skews toward couples, families, and friend groups — over 80% attend with at least one other person, 60% attend with a partner, and 40% come with family. There is a strong female decision-maker presence, and attendees tend to be community-oriented, values-driven, calm, respectful, and emotionally engaged.
Age Breakdown
21–29: 24%
30–39: 36%
40–49: 22%
50+: 18%
Geographic Reach
Attendees come from major metro areas and surrounding suburbs across the US, Canada, UK, and Australia. Events see strong local attendance with significant regional draw and consistent sellout pacing across markets.
Core Attendee Segments
Date Night Couples
Ages 25–40
Romantic, aesthetic-driven, and experience-first.
Families with Kids
Ages 30–50
Seeking safe, meaningful, high group-spend outings.
Friend Groups & Girls' Nights
Ages 21–45
Social, discovery-driven, and highly shareable.
Wellness & Mindfulness Seekers
Ages 25–45
Drawn to reflection, intention-setting, and community.
Spending & Engagement Behavior
Attendees don't just show up — they stay, spend, and share.
Purchase Behavior
Attendees have an experience-first spending mindset with strong on-site food, beverage, and merch conversion. Group purchases are common, and guests typically arrive early and stay for hours.
Digital Behavior
Attendees are highly active on Instagram, TikTok, and Facebook with high organic sharing during and after events. Vendors naturally become part of attendee stories.
Who This Is For
Find where your brand fits within the Water Lantern Festival experience.
Brand Sponsors
National and regional brands in lifestyle, family, wellness, and CPG. Custom activations available.
Food & Beverage Vendors
Interested in joining us?
Please fill out Truckster's food truck vendor form here!
Retail & Market Vendors
Handmade goods, jewelry, art, gifts, apparel, and lifestyle products.
Wellness & Experiential
Yoga, mindfulness, wellness brands, non-profits, and community organizations.
Why Partner with Water Lantern Festival
A rare combination of emotional engagement, organic reach, and national scale — built for brands that want to connect, not just advertise.
Emotionally Meaningful Setting
Attendees are present, reflective, and open.
Highly Shareable Visuals
Lantern launches create organic reach at scale.
Family-Friendly & Inclusive
A multi-generational audience with purchasing intent.
Proven Foot Traffic
Calm flow and long dwell time mean real engagement.
National Scale, Local Impact
One partnership, many communities.
Built-In Brand Storytelling
Vendors and sponsors become part of the attendee experience — and the content they share after.
Let’s Create Something Meaningful Together
Whether you’re a local vendor or a national brand, Water Lantern Festival offers a rare opportunity to connect with people during moments that truly matter.
Loved by Thousands
What Attendees Say
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